–– The name is a reference to "Denominazione Di Origine Controllata" or D.O.C., used for certifying all different types of food which follow a set of regulations and come from specific geographical areas. In this case, it's about music that relates to Gui's own sound-like principles: to Gui, more important than style, it is the music itself that and its beauty and harmony that count the most. Thus, the intent to launch quality timeless music, avant-garde, rhetorical and with a well defined and efficient language and expression, regardless of its shell.
After all, there's only good or bad taste •